THE STORY
"Fashion is something makes you feel stylish and beautiful but knowing yourself and being yourself is the only way makes you feel confident and powerful. So let us do what we do the best, make you feel stylish and beautiful."
JIMY SHU
JIANN SHU is an American brand of fashion label. JIANN SHU was founded in 2019 by designer Jimy Shu.
Founder, Jimy Shu is a passionate and inquisitive fashion designer with years of experience working as a retail fashion designer, evening/couture designer and illustrator. He graduated from FIDM (Fashion Institute of Design & Merchandising) in 2013. In the same year, he received a gold award from California Fashion Foundation and Cotton Incorporated. He’s also a representative for FIDM-Fashion Design Program in California DECA 2013.
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JIANN SHU’s decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Specializing in unique occasion-wear, in-house designed graphic patterns and impeccable tailoring. JIANN SHU philosophy is founded on affordable luxury, it’s not only design for the modern woman but all the confident humans. He believes his clients are confident, they are elegant but sexy, restrained but generous.